When to make your eBay Listing Private

In my advanced [tag]eBay class[/tag] recently several students asked, "When should I make my eBay listing Private?" In these listings the buyer's ID and bids remain anonymous to everyone except the seller when they view the listing. This includes [tag]Feedback[/tag] left for the item as well. The comment will be visible, but the item will be private.

There are a couple of reasons to do this:

  1. High-priced or very rare items - You're listing an expensive or very rare item, such as a diamond studded dog collar autographed by Michael Vick, and your buyer may not want everyone to see that he or she purchased this item. Some people actually fear bad people will discover their whereabouts, assume they have the item in their house, and rob them. These people like [tag]private listings[/tag].
  2. [tag]Pharmaceuticals[/tag] - Some buyers would rather not let the whole world know they need certain ointments or cures. So they would rather items in this area remain private.
  3. [tag]Adult items[/tag] - [tag]eBay[/tag] does allow some pretty racy items in their Mature Audiences category. Also, you may be surprised to find that odd items such as [tag]used socks[/tag] sell quite well. Who is buying them? Maybe your neighbor, maybe your uncle, or maybe you. In any case, when items that may cause embarrassment are offered a Private Listing is appreciated by the buyer.

How do you make listings private?

When making your way through the [tag]Sell Your Item[/tag] form on eBay, you'll come to a section where you choose the format for your listing. You'll be able to choose [tag]Auction[/tag], [tag]Fixed-Price[/tag], or [tag]Store Inventory[/tag]. At the bottom of that section, you'll see a check-box that allows you to set the item as Private.

If you do not see the Private Listing check-box, you can go to the top of the Sell Your Item form and click Show/Hide Options > Format > "Display the following options: Private Listings". Make sure the box is selected and close the window.

Note: You will not be able to list items in the [tag]Mature Audiences[/tag] category in the Fixed Price format, nor will you be able to use PayPal to accept payment on these items. FYI

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