If you're an eBay seller, or you teach people to sell on [tag]eBay[/tag], there is an excellent lesson coming up for your students (and you as a seller if you're smart.) You have 15 days to take advantage of an online phenomena - the [tag]Super Bowl[/tag].
It's no secret that the commercials on [tag]Super Bowl Sunday[/tag] carry about as much weight as the game itself. But do you really 
know how much weight? Last year Yahoo reported the phrase "Super Bowl XL [tag]Commercials[/tag]" jumped 800% the day after the game. Other game-related [tag]search phrases[/tag] that saw increases included:
- "Appetizer Recipes" (+336%),
- "Chicken Wings" (+97%)
- "Salsa Recipes" (+76%)
- "Mick Jagger" and "Tim Hasselback" spiked during the game.
Searches for Pepsi on Yahoo increased by about 60% post-game, and there were thousands of searches on the term "brownandbubbly.com" after their Super Bowl ad aired.
Searches for ABC TV show (then new) "Grey's Anatomy" increased roughly 400% on Yahoo post-game. The phrase "code black," which referred to a mysterious event in the show, jumped over 1000% percent on Yahoo. The Warner Bros.' term "V for Vendetta" saw an increase of over 400% in traffic. People are searching for obvious things such as the recipes before the game, but during the game there are lots of real-time searches for info on whatever is being shown or discussed. After the game the obvious searches are the commercials as people discuss them at work on Monday.
"Coach - Put Me In"
So how can you get in the game? First if you are teaching eBay classes that they should watch pop culture events for spikes in eBay selling activity, you're a good teacher. If you're just a seller, the question remains:
"How does one know what people will be searching for on eBay?"
Well, Billy Joel, and Prince are playing during the halftime show. Break out the 'vintage' Purple Rain stuff! You can find more details about the game and the venue in South Florida at the official host website (lots of music and stuff going on.) And team details at the Official NFL Super Bowl site.
eBay is a giant 'reflector' of whatever is going on in the world. Sellers can list things related to the death of a famous person before the body has gone cold. And they do. Certain things related to the Super Bowl though are predictable, we know ahead of time which teams are playing, we know where, we know the player's names, we also know that millions of people will be having super bowl parties, featuring food & drink. Walk through a typical Super Bowl Sunday in your mind, and think of all the things you'd need. Now - sell some of those things on eBay.
The other big opportunity is what the big commercials will be discussing. If you can align yourself with these big ads, you will get some overflow business on eBay. For example:
- you may not have a new Toyota Tundra for sale, but if you have a used one you may want it to be ending Sunday night after the game or Monday at lunchtime.
- if you're a seller of sports memorabilia, you will certainly want to have items available before, during, and after the game.
- Garmin GPS has a spot, tens of millions of people will see that ad and go to the Garmin site. They'll see the prices and then go to eBay to look for a deal. I'm using Doba as a last-minute source, and I don't even have to ship them. (In fact, this is a great time to sign up for their free trial for that very reason - and yes I use them in my own business).
- Take a look at who purchased what for 2007.
Take a Play from Their Book
Or in some cases, do just the opposite of the big boys. You can also see how last year's ads were scored by looking at
Super Bowl Search Engine Marketing Scorecard. It shows what marketers did right and what they missed on. (Can you believe anyone nowadays would not put a URL on a [tag]superbowl ad[/tag]?)
Obviously I can't say exactly what products to sell. But hopefully this article will give you some good food for thought. Call it a recipe for food for thought I guess. You can bet I'll be eating, drinking and watching my Garmin GPS listings on eBay.
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