This question is asked by [tag]auto dealers[/tag] and also by [tag]eBay sellers[/tag] in general quite often. There is a lot written about eBay Store already but I'll try to put the main points in a nutshell.
The main reason to have an eBay Store is to compliment your auctions. Even with this summer's fee increases a store is still a cost-effective, and relatively simple way to have an online presence. A Basic eBay Store is $15.95 per month, and each item is approximately $.10 to list for 30 days. With the immense traffic eBay gets, you are bound to get people to look at your eBay Store quicker than if you have a stand-alone website. If you set your store up correctly, you are also going to be ranked higher by the [tag]search engines[/tag] too.
I generally tell people to think of your [tag]eBay Store[/tag] as a way to compliment your [tag]auctions[/tag]. The auctions are included in standard search results, Store items as a rule are not. So generally your auction or fixed-price eBay.com listings are going to get more traffic. If then you use those listings to [tag]drive traffic to your Store[/tag] you'll sell more.
For example:
Say you're a Toyota dealer and you sell used cars (and a new one once in awhile) on eBay Motors. How can you branch into other areas? Well, the Parts and Accessories segment of eBay Motors is still the fastest growing area of the site with a part or accessory selling every second 24/7. If your dealership has a parts department why not add an eBay Store with accessories for the cars you sell? Imagine a person looking at your listing, bidding and winning, and then you -through your customized Winning Notification email- invite them to look in your eBay store for additional items.
From the other direction, imagine you have parts, accessories, manuals in an eBay Store - and a few up for auction. People looking for those items can also be invited via a link in your listing to browse your other items. You may find someone who was looking to buy an owner's manual will purchase a car as well.
I recommend that dealers have an eBay Store to sell Parts and Accessories. It's an add-on channel for your business which will expand your market reach and help you develop customers that may come back for a much larger purchase later.
Start selling online today! Open a storefront on eBay!
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