How are people hearing about your classes? Usually if you’re teaching through an education program through a city, college, or university they provide a measure of marketing for you. Can you add to that? Is it worth it? Where are some good places to add your eBay classes to grow your attendance?
Expanding Your Reach for Free
There are several ways to expand your current marketing efforts. This can be accomplished inexpensively or even for free. Once you’ve honed your message, there is no need to rewrite it for every single place you post it. Some areas you should consider are:
- Craig’s List – Free to list, and a vast audience
- TV and Radio Station Community Calendars – Free to list, and gets you some potential television exposure as a local eBay expert. Look on their websites
- Online event calendars – Often free to list and becoming more popular as a destination for people searching for activities.
- Your eBay Store’s Custom Pages – You get five free pages with a Basic Store subscription, use them to advertise your classes or website
- Blog, blog, blog. – Write about your classes in an off-eBay blog.
- Google Calendar – You can create a calendar of events using Google Calendar. Just add your classes as you would on any calendar, make sure the calendar is set as Public so people can find it. Once they find it, they can add it to their own calendar and sign up for your class.
Is It Worth the Effort?
Many people pay large amount of money to get presence on the internet. They buy keywords and struggle to get people to be aware of their classes. But the search engines are powerful tools available to you for free if you’re willing to create some original content. That is best accomplished using a blog, but all of the methods mentioned above will be indexed by Google, Yahoo, and MSN at some point. If they show up in ‘organic’ search results they’ll be worth ten times that of a paid ad, and organic results are more credible to those searching for classes.
You may have heard other Education Specialists say they’ve never had an enrollment from these sources. That could be true. But it’s most definitely true if you never try. This is free folks. If you even get one or two registrants for your eBay classes through this method, it’s worth the small amount of time needed to put the information out there.
How Do You Do It?
How do you market your classes? Leave a comment and share with your fellow Education Specialists. Thank you in advance.
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1 comment so far ↓
You miss out some other great ways to promote your classes.
- Set up a website advertising your classes.
- Buy google adwords ads to drive traffic to the website
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