Cause Marketing for eBay Sellers: Sell More with Charity Auctions

This article was pointed out to me by a friend at MissionFish. It contains some very good info for sellers who not only want to do some good, but it's also a way to draw attention to all of your listings on eBay.

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Cause Marketing for eBay Sellers: Put the Ribbon to Work for You
by David Yaskulka

Ever see that little blue and gold ribbon in your eBay search results? If not, you likely will soon. Why? Because consumers love what it represents: an eBay Giving Works listing with at least 10 percent of their purchase price helping a great cause.

eBay Giving Works was one of the hot topics at [tag]eBay Live[/tag], and not surprisingly, eBay, many of its most successful PowerSellers, and the top Certified Solutions Providers are ramping up their use of this little ribbon. That ribbon allows small and medium size businesses to run world-class cause marketing programs

How can you put the ribbon to work for your business?

Full article here: http://www.auctionbytes.com/cab/abn/y07/m06/i26/s03

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David Yaskulka is Vice President, Product Marketing for KOMPOLT (www.kompolt.com), a marketing agency that builds brand trust through high-profile, high-value charity auctions on eBay Giving Works (http://givingworks.ebay.com). He also serves as a marketing consultant to MissionFish (www.missionfish.org), which powers the eBay Giving Works program; as Marketing Chair of the Professional eBay Sellers Alliance (www.gopesa.org); and as a consultant to Wall Street firms covering ecommerce. Previously, David was CEO of Blueberry Boutique, which became the world’s largest shirt and tie seller on eBay. David has been featured in dozens of articles, eight books (including Secrets of the eBay Millionaires), and in a PBS special.

[tags]GivingWorks, eBay charity, charity auctions, MissionFish[/tags]

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